Our industry is moving through an accelerated transition from TV-led to digitally led marketing with digital set to surpass TV ad spending for the first time…
General• Reports & Whitepapers
Influencer Marketing• Social Media
How Marketers Can Reach the Coveted Twitter-TV Audience
September 19, 2014In a recent study, Nielsen took a look at two different audiences: people who tweet about brands and people who tweet about TV. The overlap between…
General• Mobile Marketing• Social Media
What’s Buzzing: #Throwmeback, Facebook’s Save Button & More
July 25, 2014San Diego ComicCon 2014 kicked off this week with behind-the-scenes sneak peeks, panels and multiple movie premieres. In other entertainment news, America’s favorite parody artist Weird…
It’s no secret that marketers use social media in conjunction with live events and programming to drive real-time success. This strategy has been exceptionally popular among…
A new study by Nielsen and SocialGuide has confirmed something many of us in social media have long held sacred: Twitter is kind of a big…
Nielsen has revealed a new television rating metric in line with shifting consumer behavior when it comes to TV viewership. The update takes into account real-time…