Twitter has released conversion tracking for advertisers utilizing Promoted Tweets on the platform – an update that will allow marketers to better connect the dots between…
Labor Day has unofficially marked the end of summer and the beginning of the fall season. Today, in our new “What’s Buzzing” series, we’re counting down…
Media Planning & Buying
With Interest Targeting, Twitter Takes its Ad Product to the Next Level
September 4, 2012As social platforms continue to establish themselves in the competition for ad dollars, Twitter is the latest in announcing changes to increase its options for advertisers.…
Media Planning & Buying
Two Years after the Launch of Promoted Tweets — a Way to Target Users on Twitter
July 25, 2012Twitter recently launched Targeted Tweets, an enhancement to the Promoted Tweets product on its existing advertising platform. Targeted Tweets allow advertisers to deliver Promoted Tweets to…