In February 2015, Google announced an important natural algorithm update that affects SEO and how sites will be ranked in the mobile results, which may significantly…
Mobile Marketing• Search Marketing
Media Planning & Buying• Social Media
Facebook’s New Relevance Score Measures Content Success from 1-10
February 13, 2015This past week, Facebook announced it would begin showing a ‘relevance score’ that rates ads based on how well content is received by a target audience.…
While Quality Score is a key component of Ad Rank that can impact position, price and even ad extensions, advertisers have generally had only a vague…
Creative & Tech• General
360i Launches Data-Driven Engine to Drive Better Search Performance
April 28, 2014Today, we’re excited to announce the launch of 360i’s Digital Nervous System (DNSTM), a proprietary technology platform engineered to drive search marketing performance. Devised and built…
Search Marketing
Google’s Quality Score Update Highlights the Need for Greater Transparency
July 29, 2013Understanding Google Quality Score has been thought of as the Holy Grail of search engine marketing. In simple terms, Quality Score can be defined as a…