In a recent study, Nielsen took a look at two different audiences: people who tweet about brands and people who tweet about TV. The overlap between…
Influencer Marketing• Social Media
Influencer Marketing• Social Media
Case Study: How Smirnoff Captured the Millennial Spirit on July 4
July 29, 2014For many Americans, the summertime months bring family barbecues, long days at the beach and parties with friends. These time-honored traditions are perhaps most prevalent during…
Mobile Marketing• Social Media
What’s Buzzing: Diesel Mission #4, Mixhibit Memories & More
October 18, 2013This week brought Facebook privacy setting updates for teens on Facebook, some new apps from Smirnoff and VH1 as well as the launch of #Mamming, a…