Continued privacy concerns and increased scrutiny around social media platforms were the main headlines for 2018’s year of social. But 2018 also introduced new areas of…
Following an explosive election year, 2017 was a year of revaluation and scrutiny of the social landscape. While trends like the success of video and Stories…
This week, Snapchat issued an official statement on its upcoming 2018 redesign, wherein the social media platform will separate the ‘social’ from the ‘media’. Snap users…
Over the past 10+ years, social media platforms have changed drastically and successful marketers have responded by being adaptive and questioning. Following the days of organic…
We’re half way through 2017 and many of our social trend predictions from last year have started to materialize with expedited roadmaps towards mainstream augmented reality…
General
#WineWednesday Panel Recap: Influencers Dish on Instagram Stories, Agency Pitches and Authenticity
August 11, 2016Last night, notable influencers Nicole Balch, Kevin Lu, John Stoffer and Sian-Pierre Regis gathered at 360i’s Chicago office for a WOMMA #WineWednesday event. Over the course…
Yesterday, Instagram introduced “Instagram Stories,” making ephemeral content possible on the platform. To remain competitive in the ever-changing social network landscape, Instagram incorporated Snapchat’s most popular…
Social Media
Here Are the Key Differences Between Instagram Stories and Snapchat Stories for Marketers
August 3, 2016Yesterday, Instagram introduced Instagram Stories, a new feature on the popular photo sharing app that allows users to share multiple photos or videos a day, together…
Creative & Tech
Malibu Leads the Way to Summer Fun in New ‘Search For Summer’ Campaign
July 13, 2016This past weekend, Malibu launched its second ever Snapchat lens – a bursting pineapple head – to celebrate National Piña Colada Day, as part of the…