In the past year, we’ve seen a rise in live-streaming social platforms. Snapchat, Periscope and Facebook Live have provided users and brands the opportunity to capitalize…
Mobile Marketing• Social Media
Snapchat Update: 4 Paid Media Opps & How Marketers Can Best Utilize Them
November 23, 2015Over the past year, Snapchat has become an increasingly desirable space for digital marketers. New advertising options, coupled with the platform’s rapid growth, are presenting new…
Social Media
Social Media Cheat Sheet 4.0: A Marketer’s Guide to Today’s Platforms
November 13, 2015With Q4 underway, we’re taking a look back at the past quarter to see what changes took place in the social landscape, and how platform growth,…
Many people consider themselves lucky when they draw something remotely discernible on Snapchat. Snapchat artist Christine Mi doesn’t face this challenge. What started out as playful touches to her…
Social Media
Social Media Cheat Sheet 2.0: A Marketer’s Guide to Today’s Top Platforms
June 10, 2015Last fall we posted our first Social Media Cheat Sheet, providing marketers an overview to the top eight platforms at that time. As is the constant…
Social influence is the change in behavior that one person causes in another – intentionally or unintentionally. Famed Snapchat artist, Shaun McBride (better known as Shonduras)…
Influencer Marketing• Social Media
#WineWednesday Panel Recap: Influencers Talk Reaching Gen Z
March 25, 2015Millennials are to marketers what Beyoncé is to the world – practically royalty. As a demographic, Millennials are known for having indisposable income, spending it and…
Mobile Marketing• Social Media
Branded Video Content Cheat-sheet: A Marketer’s Guide to 6 Top Platforms
February 26, 2015In a highly saturated space where many major social platforms and video sharing sites are vying for branded video content, many marketers are faced with the…
Mobile Marketing• Social Media
Snapchat Partners with Square to Offer Peer-to-Peer Payments
November 18, 2014In a surprise announcement on its blog yesterday, Snapchat announced the latest update to its platform – Snapcash. Created in Snapchat’s first-ever product partnership with the…