Last week, reddit, the extremely popular link-sharing social site, updated its capabilities for advertisers. Brands can now target posts based on a user’s general location (country…
Media Planning & Buying• Social Media
Pinterest has confirmed that it has begun testing promoted pins – the next big step in its evolution to becoming a profitable social media platform. During…
Yesterday, Facebook announced that it would be making its biggest News Feed update in years in order to deliver a simpler, more manageable experience for users.…
Media Planning & Buying• Social Media
Twitter Bolsters Ad Product with a Nod to SEM
December 17, 2012Last week, Twitter announced expanded search options for advertisers – and for marketers who are well-versed in standard search engine marketing practices, they will seem quite…
Media Planning & Buying
With Interest Targeting, Twitter Takes its Ad Product to the Next Level
September 4, 2012As social platforms continue to establish themselves in the competition for ad dollars, Twitter is the latest in announcing changes to increase its options for advertisers.…