As states and cities across the country plan for re-opening and lockdowns start to lift in different regions, a brand’s social media pages should act as an anchor to communicate with…
As data becomes more readily available to agencies, the way that brands connect with consumers will continue to evolve. During “Social Analytics for Agencies: Getting Smarter,…
For many marketers, moms present a unique and powerful audience. They are often the decision-makers when it comes to family purchases, and they also happen to…
Picture this: you’re in a meeting in which your team is challenged to come up with ideas that tap into trends and pop culture. Everyone at…
Reports & Whitepapers• Social Media
Habit #3 of Highly Digital Brands — Being Data-Driven
January 4, 2013This is Part III of a week-long series that explores the seven core attributes of successful brands in the Digital Age. Kate Paulin is Group Director…
Earlier this year, we set out to explore the behaviors, moods and attitudes of moms by listening to conversations occurring organically (and publicly) on Twitter. The idea…