Most people don’t know what Toyota does when it isn’t making cars. In a new documentary series, The Toyota Effect, Toyota (client) is finding new ways…
Creative & Tech• Social Media
Toyota Creates Unique Symphony of GIFs from Production Line in ‘Gifony’
April 1, 2015360i client Toyota is giving fans a rare glimpse “under the hood” of its world-renowned production process with a new campaign that connects the growing “how…
Creative & Tech
Toyota Introduces Oculus Rift Simulator to Combat Distracted Driving
January 16, 2015At the Detroit Auto Show this week, 360i client Toyota launched an immersive distracted driving simulator featuring Oculus Rift, marking the first time the virtual reality…
Influencer Marketing• Social Media
Toyota Focuses on Engaging Parents in Year Two of TeenDrive365
November 10, 2014This week Toyota, in partnership with 360i, is introducing new TeenDrive365 resources that further emphasize the critical role parents play in helping keep teens safe behind…
In September we hosted our 2014 360i Marketing Summit, welcoming an exclusive group of clients to New York for a day of networking and education. It…
General• Social Media
What’s Buzzing: Real-life Pinterest Boards, Big Game Spots & More
February 7, 2014Several brands made headlines this week during the Super Bowl – a somewhat lackluster game in which marketers vied to enter the conversation and connect with…
Media Planning & Buying• Mobile Marketing• Social Media
Toyota Launches its Biggest Teen Safety Initiative to Date
November 19, 2013This week, Toyota and 360i launched TeenDrive365, a comprehensive new campaign that marks the automaker’s largest-ever advertising effort to address teen driving safety. According to the…
Nine months after Superstorm Sandy created havoc along the East coast, communities are still feeling its devastating effects. To help in the recovery process, Toyota, along…