UGC campaigns can be hard to crack, but when done well can offer major value in driving advocacy across categories. With social conversation and consumption at…
From Baby Yoda to VSCO Girls, social media culture and content was full of new memes in 2019. But social usage behavior and consumers expectations from…
Continued privacy concerns and increased scrutiny around social media platforms were the main headlines for 2018’s year of social. But 2018 also introduced new areas of…
2018 is off to a tumultuous start for social media. Our 2017 Year-In-Review predicted that the focus on transparency and accountability from social platforms would be…
“In this world, nothing can be said to be certain except death and taxes (and social platform updates)”. – Benjamin Franklin As many of you have…
Following an explosive election year, 2017 was a year of revaluation and scrutiny of the social landscape. While trends like the success of video and Stories…
Over the past 10+ years, social media platforms have changed drastically and successful marketers have responded by being adaptive and questioning. Following the days of organic…
2016 was a transitional year politically, socially and digitally. With the world turning to social media to learn more about current events and have their voice…
Starting this month, Twitter is rolling out Moments Maker, a new visual story telling tool. This ad unit is an exciting opportunity for brands that haven’t…