As brands expand their global reach, marketers face an increasingly complex ecosystem of digital platforms, people, and preferences. Globally-focused marketers must move beyond “one size fits…
Mobile Marketing• Social Media
Social Messaging Apps Help Marketers Reach Large, Global Audiences
April 8, 2015Over the past three years the industry has seen a global boom in the use of mobile messaging apps. For some context: 90 percent of the population…