As brands expand their global reach, marketers face an increasingly complex ecosystem of digital platforms, people, and preferences. Globally-focused marketers must move beyond “one size fits…
Social Media
Social Media
Global Social Insights: A Series Introduction & Analysis of Europe’s Top Social Platforms
June 20, 2016As brands expand their global reach, marketers face an increasingly complex ecosystem of digital platforms, people, and preferences. Globally-focused marketers must move beyond “one size fits…
Mobile Marketing• Social Media
Social Messaging Apps Help Marketers Reach Large, Global Audiences
April 8, 2015Over the past three years the industry has seen a global boom in the use of mobile messaging apps. For some context: 90 percent of the population…
We saw a lot of exciting developments come out of Facebook’s annual F8 Developer Conference last week. At the conclusion of the two-day event, it was…
The fast rise of messenger apps – like WhatsApp, Snapchat and Kik – is challenging marketers to quickly adapt their social media content strategies. In response,…
Media Planning & Buying• Mobile Marketing• Social Media
Facebook Unveils Four New Targeting Options for Advertisers
March 24, 2014Facebook recently released a new suite of core targeting options that allows advertisers to further refine their audiences in paid social campaigns and gain better insights…
This week, Facebook stole headlines with its surprise purchase of leading mobile messaging app WhatsApp for a reported $19 billion. The news follows an alleged spurned…