Yesterday, Verizon officially announced that it will purchase Yahoo’s core internet assets for $4.8 billion. The sale marks an end to Yahoo’s twenty-two-year run as an…
Search Marketing
Amending the Alliance: A Sneak Peek into Yahoo Gemini’s Ad Enhancements
June 25, 2015In a move that provides Yahoo with greater flexibility to monetize its search traffic, Microsoft and Yahoo announced in a recent press release that the online…
Mobile Marketing• Search Marketing
What Marketers Need to Know about Google’s Mobile Algorithm Update
April 20, 2015In February 2015, Google announced an important natural algorithm update that affects SEO and how sites will be ranked in the mobile results, which may significantly…
Media Planning & Buying• Search Marketing
What Marketers Need To Know About Google’s Rumored ‘Buy Now’ Button
January 8, 2015With so many outlets for consumers to purchase products online, competition among publishers, marketers, and retailers to drive e-commerce performance is fierce. In the past, search…
Search Marketing
Mozilla Partnership Signals Yahoo!’s Renewed Commitment to Search
November 21, 2014Yahoo! and Mozilla announced late Wednesday that they were entering a partnership that would make Yahoo! the default search engine for Mozilla’s Firefox web browser. This…
In a move to extend the reach and targeting capabilities of its advertising solutions, Facebook has announced the re-launch of Atlas, the company’s ad servicing arm…
Following weeks of rumors, Twitter has announced Mute for iPhone, Android and Twitter.com users. The new feature will allow people to silence other users’ activity (tweets,…
Media Planning & Buying• Mobile Marketing
Yahoo Introduces Image-Rich Native Ads in Mobile
May 16, 2014At CES earlier this year, Yahoo CEO Marissa Mayer announced that the company would overhaul its ad business to provide marketers with more opportunities to reach…
Media Planning & Buying• Search Marketing
Google Grabs Adometry to Solve Attribution Puzzle
May 8, 2014Google is hoping to glean valuable insight into the consumer path to purchase with its latest acquisition of Adometry, an Austin-based analytics firm that helps marketers…