2018 is off to a tumultuous start for social media. Our 2017 Year-In-Review predicted that the focus on transparency and accountability from social platforms would be…
“In this world, nothing can be said to be certain except death and taxes (and social platform updates)”. – Benjamin Franklin As many of you have…
Over the past 10+ years, social media platforms have changed drastically and successful marketers have responded by being adaptive and questioning. Following the days of organic…
We’re half way through 2017 and many of our social trend predictions from last year have started to materialize with expedited roadmaps towards mainstream augmented reality…
Over the past month, some advertisers have been pulling their ads from popular platforms, such as Google, YouTube and Facebook, amid the growing concern that their…
Influencer Marketing
Influencer Spotlight: Catching Up with Luke & Vinny Vaillancourt (V-Squared)
September 9, 2016Luke and Vinny Vaillancourt are a married, bi-national, same-sex couple who met online back in 2006 and hit it off right away. Now 10 years later,…
Social Media
Global Social Insights: The Social Media Consumption & Internet Penetration of Latin America
July 20, 2016As brands expand their global reach, marketers face an increasingly complex ecosystem of digital platforms, people, and preferences. Globally-focused marketers must move beyond “one size fits…
Creative & Tech
Malibu Leads the Way to Summer Fun in New ‘Search For Summer’ Campaign
July 13, 2016This past weekend, Malibu launched its second ever Snapchat lens – a bursting pineapple head – to celebrate National Piña Colada Day, as part of the…
Social Media
Global Social Insights: The Top Social Platforms & Internet Usage Trends in North America
July 8, 2016As brands expand their global reach, marketers face an increasingly complex ecosystem of digital platforms, people, and preferences. Globally-focused marketers must move beyond “one size fits…