As brands expand their global reach, marketers face an increasingly complex ecosystem of digital platforms, people, and preferences. Globally-focused marketers must move beyond “one size fits…
Social Media
Global Social Insights: A Series Introduction & Analysis of Europe’s Top Social Platforms
June 20, 2016As brands expand their global reach, marketers face an increasingly complex ecosystem of digital platforms, people, and preferences. Globally-focused marketers must move beyond “one size fits…
Social Media
Social Media Cheat Sheet 5.0: A Marketer’s Guide to Today’s Platforms
February 29, 2016With 2016 underway, we’re reflecting on Q4 2015 to better understand the changes we had in the social landscape. As always, Q4 was a busy time in…
Social Media
Social Media Cheat Sheet 4.0: A Marketer’s Guide to Today’s Platforms
November 13, 2015With Q4 underway, we’re taking a look back at the past quarter to see what changes took place in the social landscape, and how platform growth,…
Google made headlines at the onset of Advertising Week with the launch of Customer Match for AdWords campaigns running across Search, YouTube and Gmail. The launch…
Social Media
Social Media Cheat Sheet 2.0: A Marketer’s Guide to Today’s Top Platforms
June 10, 2015Last fall we posted our first Social Media Cheat Sheet, providing marketers an overview to the top eight platforms at that time. As is the constant…
Mobile Marketing• Social Media
Branded Video Content Cheat-sheet: A Marketer’s Guide to 6 Top Platforms
February 26, 2015In a highly saturated space where many major social platforms and video sharing sites are vying for branded video content, many marketers are faced with the…
Justine Ezarik, more widely known as iJustine, is a YouTube superstar and the camo-obsessed darling of all things geeky. The 360i Influencer Marketing team first partnered…
The Beauty YouTuber phenomenon is no longer a trend; it’s an established channel category. Among the YouTube stars of the world, this particular group has garnered…