360i Innovation Strategist and winner of the Campaign US “Fearless Thinker” contest Fitz Maro touched down in the French Riviera one week ago to attend this year’s Cannes Lions Festival of Creativity. With two notebooks, and functioning off only a few hours of sleep each night, he shared a first-timer’s account of our industry’s largest annual festival and awards show. While on the ground last week, he kept a Cannes Lions blog for Campaign US describing his experiences and takeaways.
In his recounts, Fitz talks the Internet of Things (IOT), technology and its undeniable importance in improving modern marketing, as well as the Cannes Lions award ceremonies, the honorees and quotes from renowned speakers and interesting people he met along the way.
Below are a few of the highlights. Read Fitz’s full firsthand accounts over at Campaign US.
1) On First Impressions: “Roughly 10 hours since arriving to Cannes, I can confidently say that I’ve never been more impressed with any place than I am with this French Riviera city.”
2) On Data: “Dentsu Aegis Global Planning Director Koichi Yamamoto: ‘Data: as familiar as air and water. In 2014, more than 700 gigabytes of data were created for each of Earth’s 7 billion people, and 90% of the world’s data has been created in the past two years.’”
3) On Attendees & Winning Work: “Let this be a call to arms for all technologists out there: don’t fear the ad world – the future of creativity needs you.”
4) On Modern Marketing: “Want to be a digitally relevant brand or agency of the future and truly make modern marketing magic happen? Cultivate a balance of talent that understands the ‘how’ that gets you to an amazing ‘what.’”