360i’s latest work for New Orleans launched last week, inviting travelers back to the city, whenever they’re ready. The series of spots stars Wendell Pierce and was directed by NOLA native Phillip Youmans, both natives of the city and famous in their industries.
Acting as a concierge, Pierce narrates the spot reminding visitors of the city’s charms from iconic foods like Po-Boys to titular events like Mardi Gras. The spots have been well-received by the trades.
Read in Ad Age what you “missed most” about NOLA in this stylish campaign set to a jazz soundtrack.