Canon has launched an integrated campaign to drive awareness for its innovative new product line, called Canon MAXIFY. Canon designed the new line of printers and services to assuage common pain points amongst small business owners and IT professionals, allowing them to work faster and smarter to accomplish more.
At a time when small business has endless possibility, business owners are faced with the growing challenges of the back office, where the behind-the-scenes work like invoices and timesheets get done. For these ambitious professionals, deciding on the right printer to power their business is more than just a tech decision – it’s a decision that impacts the future of their business. That is why Canon is creating better technologies and services accessible to more businesses than ever before, to keep small businesses moving forward and to grow along with them.