Creative & Tech

Canon Launches MAXIFY Campaign Empowering Small Business Owners

September 24, 2014

Canon has launched an integrated campaign to drive awareness for its innovative new product line, called Canon MAXIFY. Canon designed the new line of printers and services to assuage common pain points amongst small business owners and IT professionals, allowing them to work faster and smarter to accomplish more.

The integrated campaign champions a simple message for entrepreneurs and small business owners: the future is “Yours to Make.” Created in partnership with 360i, the digitally-centric effort brings together compelling creative, innovative media partnerships and influencer integrations including a launch event highlighting real estate mogul and “Shark Tank” investor Barbara Corcoran.

At a time when small business has endless possibility, business owners are faced with the growing challenges of the back office, where the behind-the-scenes work like invoices and timesheets get done. For these ambitious professionals, deciding on the right printer to power their business is more than just a tech decision – it’s a decision that impacts the future of their business. That is why Canon is creating better technologies and services accessible to more businesses than ever before, to keep small businesses moving forward and to grow along with them.

Read more about the campaign over at MediaPost and learn more about Canon MAXIFY here.