“Dare To Be Champion” is the new mantra from athletic apparel brand Champion, as the brand showcases the modern day champion: those who embody inclusivity, integrity and heart. In a new anthem spot, three inspiring individuals – a skateboarder, Leandre, a dancer, Jaira and an artist, Casey – encapsulate Champion’s vision: one that celebrates the life, heart, skill and dreams of real champions.
“Dare To Be Champion” is Champion’s latest, full-scale brand campaign that builds on the current momentum behind the brand, as consumers rediscover what Champion has always stood for and as the brand prepares to open their first U.S. retail location in Los Angeles. The brand worked closely with Creative AOR 360i to cast a light on the real-life passions of Leandre, Jaira, and Casey, leaning in to the brand’s inherent authenticity and accessibility, and away from the notion that success is solely defined as winning. Leveraging online video across Facebook, Instagram and Snapchat to reach a young and diverse audience with passions of their own, the brand will also tap the three champions’ own social channels for an authentic rethinking of influencer-driven campaigns.
For more videos from the new campaign, head to Champion’s YouTube page.