Creative & Tech

New Orleans Tourism Takes Over NYC’s Union Square Subway Station

July 18, 2016

New Orleans, LA (aka, ‘NOLA’) has landed in New York City! Last week, NYC’s heavily trafficked Union Square subway station got some New Orleans flair with an Out-of-Home campaign from New Orleans Tourism Marketing Corporation (NOTMC).

Installed last Tuesday, the subway ads illustrate that New Yorkers will feel right at home in New Orleans as NYC and NOLA share the same undercurrent of historical significance, resilience and appreciation of culture and diversity. The ads highlight common themes including live jazz, award-winning dining, unique architecture and convenient public transit – proving that the two cities have much in common.

Broadening New Orleans’ Follow Your NOLA campaign, this New York-specific activation invites New Yorkers to do just that – explore and discover New Orleans!

Working with 360i, New Orleans Tourism commissioned six local NOLA photographers for the images showcased in the campaign, covering twenty different New Orleans destinations.  In all, the installation is made up of 172 print ads including placements on wallscapes, stairwells, beam panels and turnstiles.

The ad domination will be on display at the Union Square station for the next four weeks. View images of the installation below or visit the subway stop (4, 5, 6, N, Q, R, L) this month!  

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 Photographers Laura Steffan, Rush Jagoe, Kris Davidson, Jeffrey Johnston, Rebecca Ratliff and Paul Broussard contributed images to the work pictured above.