Creative & Tech General

Wall Street Journal: 7-Eleven Taps Spring Breakers Director Harmony Korine for $70 Million Marketing Campaign

April 28, 2021

360i launched 7-Eleven’s first brand campaign in years, handling creative and media for the rollout that spans television, digital, print, OOH, radio and more. The work debuted in the Wall Street Journal and was selected as Ad Age’s Creativity Pick of the Day, with additional press coverage in grocery/retail trades and coverage still pending in Adweek and other outlets in the days to come. 

The TV commercials for the “Take It to Eleven” campaign customers as an eclectic group including a roller-skating performer, a lowrider bike enthusiast and a band that orders 7-Eleven food and drinks delivered to its garage.  

Read more about the upgrades in The Wall Street Journal