This week, the Emmys brought us social integrations from Yahoo! TV (as well as ‘character commentary’ from our client HBO), a useful product enhancement from GoDaddy was shared and we received a whole slew of news from Google – including the introduction of a same-day delivery service in San Francisco and the announcement of a new algorithm.
Yahoo! TV’s ‘InstaStop’ Booths Capture Behind the Scenes Emmy Moments
Sunday’s Primetime Emmy® Awards may have lacked the shock-factor of last month’s VMAs, but the show was able to spark a lot of chatter nonetheless. The Emmys encouraged social media conversations by setting up Yahoo!-operated Instagram “InstaStop iPad booths”. The booths were scattered throughout the red carpet and inside the Nokia Theatre, capturing winning artists as they left the stage with their hardware. The cameras also recorded celebrities holding up signs like “I forgot to thank_____” and “Congratulations, _____!” as the ceremony took place. The growth of social media discussion during Award shows has risen incredibly over the past few years and partnerships like this will continue to feed this trend. You can view all the images by visiting Yahoo! TV’s Instagram page.
GoDaddy Adds Twitter Functionality to its ‘Website Builder’ Offering
GoDaddy has announced a Twitter partnership enabling a functionality that creates a Twitter profile for small businesses utilizing the company’s Website Builder product. Facilitating this process will bring more businesses onto Twitter, a now crucial component of having a strong social media presence. Through this integration, businesses will be able to quickly identify and reach followers, bringing them onto their site and boosting exposure amongst potential clients or buyers. According to GoDaddy, approximately 85 percent of small businesses do not maintain a Twitter account.
Doritos Goes Global for 2014 ‘Crash the Super Bowl’ Contest
In an effort to surpass the success of last year’s “Crash the Super Bowl” contest, Doritos is globalizing its Facebook presence and accepting submissions from all over the world for the 2014 competition. The consumer-generated ad will be chosen through online voting, with the winning submissions receiving $1 million each, as well as the chance to work on the next Avengers movie with director Stan Lee. With increased worldwide Super Bowl viewership, 46 countries will be able to participate and the symbolic globalization on Facebook opens up a future in which regional boundaries disappear.
Google has formally entered the same-day-delivery race – at least in the San Francisco area. Google Shopping Express will compete with Amazon, Ebay and TaskRabbit in the same-day food delivery realm. Google began running tests earlier this year and the service remains free for users during the first six months while they finalize pricing. Partners include national retailers like Whole Foods, Target and Walgreens, as well as the widely-known local coffee chain Blue Bottle Coffee.
Maker Faire Sets Up Shop in New York
Maker Faire, dubbed ‘The Greatest Show & Tell on Earth,’ came to New York last week and our Mike Levin (Marketing Technologist at 360i) was on the ground to check out the latest in maker-tech. 3D printing continued to come of age at the event, as the models on display were (not surprisingly) sleeker, smaller and cheaper than in years past. Another cool gadget we found: the BioLite Stove, which burns woodchips to make heat for cooking – and even generates electricity for phone charging. You can read more about Maker Faire over on Mike’s blog.
Browse even more headlines from the 360i blog:
- BRAVO & 360i Partner with Giphy to Promote ‘I Dream of NeNe’
- HBO Infuses ‘Character Commentary’ into the 2013 Emmys
- Not Provided, But Not the End: Our POV on Keyword Data Loss in Google
- Seen & Heard at Advertising Week 2013
- Recapping Key Themes from Mobile Media Summit 2013
Cover photo via Yahoo! TV on Instagram