The real estate market is crazy, but Bravo’s new show Buying it Blind takes it to a new level.
Buying it Blind
To promote the premiere of the new show, three “hidden” homes are popping up in key, high-traffic areas in New York, Chicago and Los Angeles.
, which premieres at 8/7c on Friday, November 2nd as part of the network’s new real estate and design dedicated “Bravo Home” content block, will follow house-hunting couples who can’t agree on what kind of home to buy, so they hand the decision (and their life-savings) over to a team of experts to buy and renovate their dream home sight unseen.
To highlight the drama and anticipation of spending all that money on a house that will be a total surprise, Bravo worked with 360i to completely cover a series of existing homes in mysterious packaging posing the question, “Would you buy this house sight unseen?” The hidden houses serve as larger than life billboards that stop people in their tracks and generate buzz for the show. And to further target home buyers currently browsing the market, the wrapped homes are also being featured as “listings” in native advertising on Zillow.com & Trulia.com. Will this real estate gamble end in a dream home or a house of horrors? Tune in Friday night to find out.
Want to see a hidden house to see for yourself? Stop by these three locations:
New York City – 80 Washington Place, NY, NY 10011 (October 31-Nov 3)
Los Angeles – 611 Mildred Ave, Venice, CA 90291 (Oct 30-Nov 4)
Chicago – 716 West Schubert Ave (Lincoln Park) Chicago, Il 60614 (Oct 30-Nov 4).
Read more about the activation in the Chicago Tribune and BizBash.